Santiago A. Romero
Fashion and technology are coming together like never
before. Burberry and its special “What If Groups” are dedicating themselves to
wearable technology as fashion goes down a futuristic path. Integrating
technology and fashion can have positive advantages for people who gravitate
toward a life with style. For example, when shoppers at a Burberry store in
London approached one of the screens in a fitting room, specific content like
information about the materials used in a bag, or a video showing how a skirt
was worn on the runway would appear. Intelligent mirrors become screens
showcasing catwalk images, and show the outfit you're trying on as if you were
the star of a catwalk show. This makes shopping for outfits more of a hands on experience
by giving you additional information of how to wear a certain piece of clothing
or what the style looks like and maybe even extra options or color ways that
may suit you better. Burberry has fully embraced fashion technology, it has
integrated the physical and digital in its flagship stores in London, Hong Kong
and Chicago. This technology opens up doors for “smart fabrics” or clothes with
embedded sensors and microprocessors that are capable of communicating with
smart phones to process information like the wearer’s heart rate or
temperature. With this uprising technology slowly coming into place, do you
think this will be a trend in the retail industry?
Read more: About Burberry integrating Technology
I can see the intelligent mirrors becoming a trend. The customers that are buying the high fashion brand names, want to see how it was worn on the runway.
ReplyDeleteI also like the ideas presented in your article and could see them becoming popular in certain retail chains. It might be a good idea to have a screen by a mirror that reads what you have on and will suggest other clothes that they sell that would make a good outfit. They could give you multiple sample outfits too that incorporate the item that you're looking to buy. I think it might be a little too much if every piece of clothing you bought had something like an RFID device in it even after you left the store. I could see it's use in sporting gear for things like the heart rate but, I don't think we should somehow automate all of our clothes. Maybe that's just the future though!?
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